xtrashot Ltd is a consultancy run by Adrian Brophy, a PR specialist and copywriter with fifteen years experience working in trade and technology PR. Adrian works directly on projects both independently and in partnership with other other consultants drawn from a network of trusted freelancers. He also delivers external support to several international PR agencies, either to provide a UK presence, or to deliver additional expertise to support their team as needed.

The company takes a multidisciplinary approach to communications and also offers photographic services, both as a complement to PR and as a standalone service. That accounts for part of the company name, but it is also a reference to a high energy, upbeat approach that’s greatly facilitated by caffeine.


The xtrashot approach to photography is directly influenced by an understanding of PR and the media. Having been a client means knowing what will work best on a company website or brochure and working in PR demands an understanding of the look and quality demanded by editors. Even if you’re interested in photography as a standalone service, you’ll benefit from these same exacting standards and a real commitment to make your people and your stories look their best.